Businesses make Hoboken work
by Kate Rounds
Aug 24, 2018 | 395 views | 0 0 comments | 42 42 recommendations | email to a friend | print
Dr. Briza Walter and office manager, Ashley Cabasso
Dr. Briza Walter and office manager, Ashley Cabasso
Studio 17
Cosmetics & Wellness
1012 Grand St., #17
(201) 301-4344

Photos by Alyssa Bredin Quiros

A company that puts both “cosmetics” and “wellness” in the name knows how to embrace the current trend of looking good through living well.

Dr. Briza Walter, an OBGYN, and her office manager, Ashley Cabasso, opened Studio 17 after Walter closed her Hoboken OBGYN office, where she’d been practicing for nine years.

“Dr. Walter had already gone into aesthetic medicine in her free time, so we joined forces,” Cabasso says.

So, what is aesthetic medicine? Think noninvasive—a facelift without the knife. FDA-cleared procedures include Botox and other injectables, chemical peels, fillers, facials, ultrasound, and IV hydration.

There is a Doctor in the House

For her OBGYN patients, Walter says, “I did a lot of counseling for wellness and anti-aging. It improved lifestyle, the way they viewed themselves, and the way they cared for themselves.”

There was a natural affinity with esthetic medicine. “In women’s health,” she says, “I became part of their life, from teens to adulthood, delivering babies, through menopause.” Her patients were into alternatives: How can I feel better without surgery?

“In aesthetic medicine, I feel the same way,” she says. “With nonsurgical alternatives, there’s an immediate result versus going to the knife with general anesthesia and recovery.”

Our selfie, social-media culture is one reason, she says, that we’re looking at ourselves more than ever before. But if you want something that Walter doesn’t think you should have, she won’t do it. “Do you really need to look like you’re 21 instead of a healthy 50-year-old?” she asks.

The Personal Touch

Studio 17 specializes in concierge service, which means “scheduling one person at a time,” Cabasso says. “We’re very meticulous in how we handle each individual’s time, so they don’t feel rushed.”

Each client gets an extensive consultation with Walter, who takes a full medical history.

The demographic is anywhere from age 22 to 75, mostly women. “Younger women want to get treated for lines before they form,” Cabasso says.

Clients as old as 75 often choose noninvasive chemical peels; micro-needling in which fine needles puncture the skin to increase collagen; and ultrasound energy to naturally lift and tighten the skin.

Nothing to Hide

In today’s culture, celebrities often talk openly about their cosmetic treatments. And, Cabasso says, “Groups of people are having Botox parties.”

Still, she says, “Some people want to keep it to themselves, and we’re tucked away.” The studio is off the beaten track near Columbus Park.

Studio 17 also offers diet and exercise tips, weight-loss plans, and medications.

The philosophy of the OBGYN practice transferred easily to Studio 17. “We love interacting with patients and making improvements in health,” Cabasso says.

Says Walter, “It makes me feel really good to see someone feel wonderful, like they could conquer the world.”

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