Having a ball
12th Annual Art House Snow Ball drew hundreds of revelers
by Al Sullivan
Reporter staff writer
Feb 04, 2018 | 1440 views | 0 0 comments | 58 58 recommendations | email to a friend | print
SNOW BALL
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Most of the hundreds of people who attended Art House’s Snow Ball on Jan. 27 came to have fun and to get a glimpse of the non-profit organization’s new digs on Jersey Avenue in Jersey City. But there was real news to be had at the 12th annual gala.

Not only did Art House Productions raise cash to run its slate of programs over the next year, they also learned that they would have a more permanent home in the future.

Presented by The Art House Productions Snow Ball Gala Committee and Silverman, a Jersey City based developer, the Snow Ball is a creative black tie gala to benefit Art House’s innovative arts programs. It featured hostess Lillian Bustle, live music, light fare, open bar, silent and live auctions, and a festive, arts-friendly crowd

Every city has its unique cultural event, from Mardi Gras in New Orleans to Greenwich Village’s Halloween Parade, when people get to step out of their ordinary lives and dress as their fantasy. Jersey City has its flamboyant annual Pride Festival, but most people see the Art House Production’s Snow Ball as the city’s most celebrated dressup event.

Snow Ball honorees Lou Mont and Sandy Weiss of Manhattan Building Company, speaking before the attendees, said the company would be constructing new digs for Art House Productions when they begin renovations on a nearby former warehouse later this year.

Art House Productions promotes the visual arts, theater, open mic nights, poetry, music, a video lab, JC Fridays, and much more. From the start, the charity event was designed to serve as the principle fundraiser for the group’s year-long activities.

Crucial funds from fun

This event raises as much as 15 percent of crucial funds needed for running its other programs for the year.

“We are so excited for the 12th annual Snow Ball,” said Meredith Burns, who took over as Art House’s executive director this year.

She said the event drew more than 350 people, and took part in several auctions that allowed the arts company to raise thousands of dollars towards its programming.

This year event feature live music by Bryan Benninghove and The Hangmen. Benninghove established a Jersey City-based jazz festival each year.

The first Snow Ball took place in 2006 in place in Victory Hall, a wonderful and quaint location on Grand Street. Over the years, the event relocated to more a more upscale location nearly Hamilton Square Park, and then to a Journal Square. This is its first year at its current location in the Cast Iron Lofts building on Jersey Avenue and Coles Street in the “SoHo West” area near the Jersey City Hoboken border.

The arts company signed a three year least for a 5,500 square foot space on the ground flood of the building. The space includes a black box theater where the runway and dance portions of the Snow Ball took place as well as fine arts gallery, where the Snow Ball held its silent auction.

The new facility when completed will be located within two blocks of the current site, part of a massive redevelopment of the area, which include a number of luxury rentals by Manhattan buildings, a large new public park and a new proposed police headquarters.

Al Sullivan may be reached at asullivan@hudsonreporter.com.

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